With the credit card services providers also provided rewards in the great form of air miles, the airlines lost their chances of securing those of some loyal customers who would then wilfully made their travel plans with the airline earned their loyalty instead of with the airline offered the best gift.
Necessarily, those companies with certain reward programs provide gifts to many consumers if the customers would purchase something from the organization. The programs were, in reality, aggressive sales campaigns for enticing prospective and also those of some existing customers.
There is indeed nothing wrong with those of aggressive sales campaigns and also many organization generally implement them extremely well. There are many customer loyalty and rewards programs too numerous to count for many industries. These programs have indeed the same core thing in common.
Since numbers of customer loyalty programs are then set up to offer bribes, customers are then being bribed for making an additional purchase. It generally works quite often well for sales but it also doesn’t make a customer loyal.
These programs are capable of identifying many customers making their decision on the basis on the gift incentives offered to them, not based on any level of loyalty they generally hold for the service provider.